Presentation and Discussion: Discovering the keys to a Memorable Experience
On the 4th of July, the Premium and Prestige Business Observatory will organize a presentation and discussion on:
Discovering what the most important factors are that cause a person belonging to the upper or upper-middle class to have a “memorable experience” when purchasing products or using services in different industries.
During the event, the results of the latest research on creating Memorable Experiences performed by the the Observatory in collaboration with Condé Nast and Master Card will be presented by Maria Eugenia Girón and José Luis Ibáñez.
Keynote speakes include Rafael Ansón, President of the Real Academia de Gastronomía; Montse Cuesta, Directora Condé Nast AD; Sandra del Río, Directora Condé Nast Traveler; Phillipe Guillaumet, Cónsul of Mónaco; Isabel Llorens, Founder of Rusticae; Jorge Moreno, Marketing Director Spain & Portugal Mastercard Worldwide; ……
Place: IE Business School, Aula Magna – C/ María de Molina 11-12-13