The luxury product and premium consumption industry is a highly interesting sector, both for its growth in recent years and for its positive impact on Europe, the origin of most brands.
The success of this sector, which includes categories as diverse as automobiles, technology, hotels, wines or personal use products −such as fashion, cosmetics, perfumes, jewelry or watches−, is based on the capacity to innovate and the ability of the companies to translate creativity into profitability.
Today, the industry faces new challenges that mean opportunities for development and growth. Consumption in Asia, the new customer values or the impact of technology and the internet are among them.
IE Business Scholl, launching the Premium and Prestige Business Observatory, aims to get a deeper knowledge of both industry and customers, starting working within Spain to be able to expand this field of work internationally.
Who is this premium customer? What ways do they use to buy? How much are their purchases worth? Those will be the first areas we will focus on so that, increasing our understanding, we can be able to generate global knowledge about this sector.