“The Customer Journey of the Premium Traveler”. IE Mastercard Premium &Prestige Observatory in collaboration with Google
- This research comes as a result of a careful evaluation of the most relevant knowledge gaps in international premium travel. It blows some of the most persistent misconceptions and myths in the industry.
- It is based on an incredibly rich set of data from an extensive questionnaire answered by over 2,100 travelers in the US, the UK, and Spain.
- It covers the major open business questions all along the customer journey, from Inspiration and information, via booking, accommodation, activities and word-of-mouth & -mouse.
- It provides highly relevant, novel and practical insights to all businesses from travel agents & operators to hotels and destination experience providers.